Valentine’s Day

Valentine’s Day

Shortened version of what Wikipedia has to say on the topic of Valentine’s Day.

Rome

Early Christian martyrs were named Valentine and the Valentines were honored on February 14, anyway one was lock in jail and on the evening before this Valentine was to be executed, he wrote the first “valentine” himself, addressed to a young girl variously identified as his beloved, as the jailer's daughter whom he had befriended and healed, or both. It was a note that read “From your Valentine.”

Egypt

In Egypt, Egyptians celebrate Valentine's Day on February 14, and the indigenous Eid el-Hob el-Masri (Egyptian Love Day) on November 4, to buy gifts, and flowers for their lovers.

Denmark and Norway

In Denmark and Norway, Valentine's Day (14 Feb) is known as Valentinsdag. It is not celebrated to a large extent, but is largely imported from American culture, and some people take time to eat a romantic dinner with their partner, to send a card to a secret love or give a red rose to their loved one. The flower industry in particular is still working on promoting the holiday.

Sweden

In Sweden it is called Alla hjärtans dag ("All Hearts' Day") and was launched in the 1960s by the flower industry's commercial interests, and due to the influence of American culture. It is not an official holiday, but its celebration is recognized and sales of cosmetics and flowers for this holiday are only exceeded by those for Mother's Day.

Finland and Estonia

In Finland Valentine's Day is called Ystävänpäivä which translates into "Friend's day". As the name indicates, this day is more about remembering all your friends, not only your loved ones. In Estonia Valentine's Day is called Sõbrapäev, which has the same meaning.

Romania

In Romania, the traditional holiday for lovers is Dragobete, which is celebrated on February 24. It is named after a character from Romanian folklore who was supposed to be the son of Baba Dochia. Part of his name is the word drag ("dear"), which can also be found in the word dragoste ("love"). In recent years, Romania has also started celebrating Valentine's Day, despite already having Dragobete as a traditional holiday. This has drawn backlash from many groups, reputable persons and institutions but also nationalist organizations like Noua Dreaptǎ, who condemn Valentine's Day for being superficial, commercialist and imported Western kitsch.

Brazil

In Brazil, the Dia dos Namorados (lit. "Day of the Enamored", or "Boyfriends'/Girlfriends' Day") is celebrated on June 12, when couples exchange gifts, chocolates, cards and flower bouquets. This day was chosen probably because it is the day before the Festa junina (Saint Anthony's day), known there as the marriage saint, when traditionally many single women perform popular rituals, called simpatias, in order to find a good husband or boyfriend. The February 14's Valentine's Day is not celebrated at all.

Japan

Women give chocolate to men on February 14, and men give non-chocolate candy to women on March 14 (White Day). On April 14 (Black Day), those who did not receive anything on the 14th of Feb or March go to a restaurant to eat black noodles (jajangmyeon) and "mourn" their single life

The custom that only women give chocolates to men appears to have originated from a chocolate-company campaign. Office ladies give chocolate to their co-workers unlike western countries where they give gifts such as greeting cards, candies, flowers, or dinner dates; it’s about giving the right amount of chocolate to each person.

Many women feel obliged to give chocolates to all male co-workers, except when the 14th falls on a Sunday, a holiday. This is known as giri-choko from giri ("obligation") and choko, ("chocolate"), with unpopular co-workers receiving only "ultra-obligatory" chō-giri choko cheap chocolate. This contrasts with honmei-choko (本命チョコ, Favorite chocolate); chocolate given to a loved one. Friends, especially girls, may exchange chocolate referred to as tomo-choko (友チョコ); from tomo meaning "friend".

In the 1980s the Japanese National Confectionery Industry Association launched a successful campaign to make March 14 a "reply day", where men are expected to return the favor to those who gave them chocolates on Valentine's Day, calling it White Day for the color of the chocolates being offered. A previous failed attempt to popularize this celebration had been done by a marshmallow manufacturer who wanted men to return marshmallows to women.

Men are expected to return gifts that are at least two or three times more valuable than the gifts received in Valentine's Day. Not returning the gift is perceived as the men placing himself in a position of superiority, even if excuses are given. Returning a present of equal value is considered as a way to say that you are cutting the relationship. Originally only chocolate was given, but now the gifts of jewelry, accessories, clothing and lingerie are usual. According to the official website of White Day, the color white was chosen because it's the color of purity, evoking "pure, sweet teen love", and because it's also the color of sugar. The initial name was "Ai ni Kotaeru White Day" (Answer Love on White Day).

I hope this lets people understand that it’s not just about some child in a diaper with wings holding a bow and is packin’ LOVE arrows; it’s a little bit of misunderstanding, chocolate company campaign, martyrs named Valentine and some massacre in Chicago, in 1929.

Wishing you a happy (what ever the hell you like) day.

MMGT